T-Mobile’s iconic “Un-Carrier” brand gave writers like me a lot of leeway to play with fun, provocative ideas.
Here’s a selection of headlines, out-of-home, banners, emails, and more.
Digital display and print for a Top Golf partnership.
Gossipy copy for a gossipy placement.
A placement in a brochure for the SEC basketball finals.
An ad in a brochure at the White House Correspondent’s Dinner.
Another ad in the White House Correspondent’s Dinner brochure.
A BOGO line used across multiple holiday placements.
An email campaign for T-Mobile’s “MyVoice” program.
A Hulu pause ad that appeared during Fear the Walking Dead.
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A print ad appearing in various MLB brochures.
An Xbox 360 dashboard placement.