"The execution is flawless, the product differentiator clear. The best of T-Mobile's three minutes of Super Bowl ads." —AdAge

For 2017's Super Bowl, T-Mobile wanted to highlight the sadism of their primary competitor, Verizon. So I wrote this 50 Shades of Grey spoof starring Kristen Schaal to coincide with the release of the second film in the series.

Results

Earned 418 million impressions.

Ranked #4 on Ace Metrix's "Top 5 Most Humorous Ads" of the game.

Made Top 5 lists for Adweek and The Washington Post

More Punishment

Our client liked this concept so much they bought another 30 seconds of Super Bowl commercial time for a follow up, made in partnership with Laundry Service.