PROJECT NAME

Bieber x T-Mobile

ROLE

Copywriter

DATE

2/20/2022

Sometimes, you find the perfect song to express your feelings (or, in this case, your brand's talking points).

Leveraging T-Mobile's partnership with Justin Bieber, we discovered his new track, "Peaches," told a cross-country story that perfectly mirrored the reach of T-Mobile's nationwide network.

The other lyrics also matched up well with T-Mobile's music-related customer perks. Thus, we were able to let Bieber tell T-Mobile's story naturally through his own words and music, as opposed to using him as a scripted spokesperson.

Fun Fact: I got to do a little audio editing for this one as well. It's not every day you get to mess around with stems from Top 40 artists.