What's more exciting than Expanded Polystyrene (EPS) foam packaging?
Just about everything.
That's why Atlas Molded Products needed help making their social feeds more fun. They wanted an entertaining way to explain the recyclability, durability, and affordability of their packaging products.
And they wanted to do it on a very limited budget with very limited resources.
Using existing video and photography assets, I was able to create social content that was both educational and entertaining. I also provided them with a content strategy moving forward.
Short-form video
Repurposing existing footage for a social format
“Blowin' Up Your Foam”
Atlas foam packaging is 98% air. It's made from tiny plastic particles that are expanded with steam. The process is rather mesmerizing.
Using footage from Atlas' manufacturing warehouse, I created some TikTok and Instagram videos showing the process. I added some airy music to accent the idea.
“Shredding”
The shredder is one of the most exciting machines in the Atlas processing facility. It shreds foam packaging into tiny pieces — 100% of which can be recycled.
I took some pre-existing footage of the shredding machine and added a shreddy guitar track and some captions.
Simple, but effective.
“A Simple Process”
Unlike other reusable products, EPS can be recycled easily.
Most people don’t believe it, though.
So I made a video using footage from the Atlas recycling plant to show just how simple the process is.
LinkedIn Carousels
Informative images for Atlas' B2B audience
One of many LinkedIn carousels explaining important details about the makeup of Atlas products vs. competitors
A LinkedIn carousel about the predictable durability of Atlas' wine shipper packaging.
Content Strategy
Getting the most mileage out of Atlas content
Here, I show how to derive many pieces of content from a single LinkedIn post from the CEO.
Lengthy content approval timelines became an issue during this campaign. Too many people needed eyes on each piece of content, delaying rollout.
However, I noticed the CEO's LinkedIn posts were getting approved easily and going live quickly. This gave us some data to analyze.
I reworked the content strategy so that the brand's content would follow the CEO's best-performing posts, which could be remade into carousels and videos for the brand's main feed.
As a result, posts went live quicker because the subject matter and talking points were already approved.