PROJECT NAME

Nuvata

ROLE

Copywriter

Branding

Nuvata, a company that makes high-end cannabis oil and vaporizers, needed a way to differentiate itself in a crowded market. With the help of their branding agency, HIGHOPES, they invented a mind/body spectrum to express their products’ range of sensations.

It was my task to bring this spectrum to life with highly-descriptive copy that communicated the unique sensation, flavor, and chemical makeup of each product. Given Nuvata’s moderately-high price point, I needed to paint a vivid picture of each product’s effect to convince customers that they were getting exactly what they wanted.

I was also tasked with writing brand copy to annunciate Nuvata’s ethos and mission.